ICCA Middle East Reaches 50 Member-Milestone |
![]() Published on: 2017-12-11 12:56:46 Kira Melrose |
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Seoul’s tagline ‘Your Complete Convention City’ is bold and catchy, but, does the destination live up to the promise?
Joern Lucht, Publisher of GMI Portal joined a press trip organized by the Seoul Convention Bureau to find out. The short answer is yes.
The benefits from business events for a destination extend well beyond tourism spend. A new groundbreaking study reveals just how extensive those benefits are.